市场营销 分析可口可乐公司 英文.docx

市场营销分析可口可乐公司英文

第一篇：市场营销分析可口可乐公司英文1.IntroductionEverycompanyhastheirownquestionsabouthowtorunit,howtomanagethestaff,howtoattractcustomersandhowtomakeprofits.TheproposalisaimtoincreasethebusinessoftheMountainHighHotelComplex’sbusinessduringtraditionallyoff-season,whichisspringandautumn.Whilethisthingisnoteasyenoughasthehotelthought.Thegeneralmanagerwasopinionthatthewayforwardwastopromoteacultureofcustomercare,forallcustomers,amongstthestaffatthehotel.Thereportwilltelluswhatfactorsleadtotheresultsandwhywemustmakethedecisionofbuildacultureofcustomercare.Ifthecompanywillimplementthebusinessplanintheproposal,itissupposetobenefitthecompanyintermsofpotentiallyincreasedsalesovercompetitivemodelsaswellasapotentialincreaseinactivitysales.Thebusinessplanwillalsobenefitcustomersaswellastoincreaseprofitsifitincreasesthebusinessduringoff-season.2.ProceduresInordertoimprovethebusinessattheMountainHighHotelComplexduringSpringandAutumn,Alicewouldliketoincreasethemiddle-agedcustomer.Inordertoameliorateanumberofactivitiestomakethemiddle-agedcustomerstobeabletoparticipate,Alicedidsomeinvestigation.Aliceadjustmentexerciseequipmentstobettermeetstheneedsofthemiddle-agedcustomers.AfterAlicestartedhernewjobforamonth,sheholdastaffmeetingandexpressedhernewideas,shewouldliketofindwaysonhowtoincreasehotelbusinessintheoff-peakseason.Aftersomefurtherdiscussionamongstthestaff,belowaresomefindingsfromstaff’sview.3.FindingsSectionAIntheMountainHighHotelComplex,Somedepartmentmanagers,shopattendantandskiing,mountainclimbingemployeesfortheinternalcustomer.Hotelshopsaretobesoldsomethingcustomersareexternalcustomer.Thosewhofrequentlycometothehotelduringsummerandwinterareyoungpeople,whocomeformountainbikerideandski.However,Alicehopedtoattractmiddle-agedtoincreasethehotelbusinessofthesecustomersthatarepotentialcustomer.Excellentcustomercarefactorsareinpiduality,efficiency,politeness,reliability,friendliness,flexibility,honestyandcommunication.Therearesomefactorscontributetoexcellentcustomercare,whiletheint