平面设计毕业论文（共5篇）.docx

平面设计毕业论文（共5篇）

第一篇：平面设计毕业论文廊坊师范学院美术学院密级：分类号：学校代码：学号：07100243010中国书法艺术在现代标志设计中的应用Chinesecalligraphyartintheapplicationofmodemlogodesign学位申请人：石延德指导老师：梁润城学位类别：文学学士学科专业：平面设计授予单位：廊坊师范学院答辩日期：2011年5月14日目录摘要„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„3英文摘要„„„„„„„„„„„„„„„„„„„„„„„„„„„„„4引言„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„5一、书法的概述„„„„„„„„„„„„„„„„„„„„„„„„„6（一）书法的概念„„„„„„„„„„„„„„„„„„„„„„„„6（二）书法的特点„„„„„„„„„„„„„„„„„„„„„„„„6二、标志的基本概述„„„„„„„„„„„„„„„„„„„„„„„6（一）标志的概念„„„„„„„„„„„„„„„„„„„„„„„„7（二）关于现代标志设计„„„„„„„„„„„„„„„„„„„„„7三、中国书法艺术在现代标志设计中的应用与体现„„„„„„„„8（一）“形”的借鉴„„„„„„„„„„„„„„„„„„„„„„„„8（二）“意”的延伸„„„„„„„„„„„„„„„„„„„„„„„„10(三)“势”的传承„„„„„„„„„„„„„„„„„„„„„„„„11四、结束语„„„„„„„„„„„„„„„„„„„„„„„„„„„„13参考文献„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„14摘要：中国的书法是中华民族最有全球效应的视觉标志。它作为一种新的视觉思维和语言,是中国现代设计继承创新的坚实基础。着眼于书法艺术的意蕴，把这种审美艺术的韵味、高度转化为一种精神，把这种精神作为一种新的设计思维语言,融入到设计中，使之更具有人性化、自然化的美感，能够体现民族特色和本土性。由于书法的自发性与偶然性的特点，使每一件作品都具有相当的感染力与独特的个性，在现代设计中有着其他元素难以比拟之处，其实用性较强，具有较强的标志性和高度的艺术造型价值。关键词：书法艺术；美学特征；标志：现代标志设计Abstract:ChinesecalligraphyistheChinesenationvisualsignsofthemostglobaleffect.Itasanewvisualthinkingandlanguage,China'smoderndesigninheritinnovationsolidfoundation.Focusontheartofcalligraphyimplication,thisaestheticartlastingappeal,highlyintoakindofspirit,putthisspiritasanewkindofdesignthinkinglanguage,intothedesign,makehumanized,naturalizationaestheticfeeling,canreflectnationalcharacteristicsandaboriginality.Becauseofthespontaneityandcontingencycalligraphycharacteristic,makingeachoneworkshaveconsiderableappealanduniqueinpidualcharacter,inmoderndesignwithotherelementsinincomparableplace,itspracticalstronger,withstrongsymbolicandhighartisticvalue.Keywords:calligraphyart;Aestheticscharacteristic;Mark:modernlogodesign引言书法艺术不仅是中华民族的文化瑰宝，而且在世界文化艺术宝库中独放异采。在书坛走向多元化的今天，书法艺术升华到观念变革的高层次，这无疑是迈了一大步。书法现代性并不是简单地取决于书法艺术的形式、结构、线条等外在面貌，而是取决于内在精神的现代化。我们要在现代设计中开拓创新，必须从传统中吸取养分。一、书法的概述（一）书法的概念从遗存的大量书迹和书法家们的实践来看，书法是一种以汉字点线结构为载体，以笔法，结字法、章法等为表现方法，来表现主体精神和体现审美理想的抽象艺术。界定书法的概念，一向是个难题。这里我们指的书法是指一种艺术门类。（二）书法的特点书法的线条很美，书法美首先体现在具有一定力度和不同质感的美的线条上。由于书法大家运用不同的笔法，其力度