托福独立写作之十八——广告对企业的影响.docx

托福独立写作之十八——广告对企业的影响

第一篇：托福独立写作之十八——广告对企业的影响原文：http://sh.xdf.cn/moretoefl/toeflxz/fanwen/duli/201407/8091919.html?tg=14托福独立写作模板之十八——广告对企业的影响2014年4月19日的托福独立写作题目是广告对企业的影响，这篇写作题目在2013年1月25日的北美托福考试中也曾经出现过，来看看上海新东方托福TOEFL频道为大家整理了托福独立写作模板。托福独立写作模板：广告对企业的影响Foranybusinesstobesuccessful,itmustspendalotofmoneyonadvertising.托福独立写作模板:英文例文Businessesnowadaysspendhugeamountsofmoneyonadvertisingtheirproducts.Isthisasuccessfulbusinessstrategy?Ibelievethatitis.Themostimportantreasonisprobablyexposure.Mostmarketsarecompletelysaturatedwithproducts—justwalkingdownthetoiletriesaisleofasupermarket,you’llseecountlessbrandsoftoothpaste,toothbrush,andshampoo.Inthecourseofwalkingthroughtheaisle,youwillprobablynoticelessthanahandfulofbrands,andofthosebrands,reallyonlyoneortwoareupforconsideration.Inorderforanewcompanytocatchyoureyewiththeirproduct,advertisingiskey.Acompanywithalowadvertisingbudgetwillnotbeabletocreatefancypackagingorimpressivecommercials,andthiswillnegativelyimpacttheirabilitytogenerateproductawareness.Nomatterhowgoodaproductis,ifnobodyknowsaboutit,itwillnotsell.Anotherfunctionofadvertisingistomakeconsumerschooseyourproductovertheproductsofcompetitors.Regardlessofwhetherit’sagoodthingorbadthing,therealityisthatmostpeopleareeasilyswayedbyadvertisingtechniqueslikeadorningadswithflashygraphicsormilkingcelebrityendorsements.Ahighadvertisingbudgetcanhelpensurethatyourcommercialhasgoodproductionvaluesandcontainsfamouscelebrities.Thesethingshavebeendemonstratedtodramaticallyincreasetheappealofproducts.EverytimeYaoMingorBeyoncepopsuponTVwithacanofCokeintheirhand,theyreinforceinourheadstheideathatCokeisahigh-qualityanddesirableproduct.Itguaranteesthatthenexttimeyouwa原文：http://sh.xdf.cn/moretoefl/toeflxz/fanwen/duli/201407/8091919.html?tg=14lkthroughthesodaaisle,youwillreachfortheCokeinsteadofthegenericbrandsoda.Ofcourse,noamountofmoneyspentonadvertisementcansaveaproductthatisultimatelyflawed.Inorderforadvertisingtoworklong-term,aproducthastobeatleastacceptableintermsofquality.However,w