2024年Q2播客广告报告（英）-24页-豆柴文库

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文本预览

Q22024
Podcastadvertising
benchmarkreport


AllContentCopyright©MagellanAI•CONFIDENTIAL
WhatisMagellanAI?

AdvertisersincreaseRoASwithIntelligence
MagellanAI’smediaplanningand
Competitiveintel•Mediaplanning
optimizationtools.

Agenciesproveadvertiser
Verification
performanceandfindnewclients
Airchecks•Audits•Brandsafety
throughMagellanAI.

Publishersmaximizerevenueby
Attribution
prospectingqualifiedadvertisers
Pixel-based•Pod-to-pod
withMagellanAI.


AllContentCopyright©MagellanAI•CONFIDENTIAL2
Introduction
What’stheAIinMagellanAI?


AdAdAdAd


Pre-roll

00:00:2901:24:14

AddetectionSpend
•Host-readandproducedads•Position•Downloadvolume
•Dynamically-insertedand•Length•RunofNetwork&
embeddedadsprogrammatic


AllContentCopyright©MagellanAI•CONFIDENTIAL3
Introduction
Internationalcoverage


Sampling50,000+podcastsacross:
US,Canada,UK,Ireland,Germany,andAustralia
Threelanguages:
English,Spanish,German


AllContentCopyright©MagellanAI•CONFIDENTIAL4
Introduction
Ourmethodology

MagellanAIanalyzespodcastadvertisingdatafrom•Thetypeofadsanalyzed,includingwhethertheyare
thousandsofpopularpodcastsintheU.S.Topreparepresentedbythehostorproduced
thisreport,weanalyzed101,628episodesofpopularCampaignobjectiveisdeterminedtobedirect
podcasts.Toaccountfordynamicinsertion,we
responseiftheadsforthatbrandincludeaunique
sampledmultiplecopiesofcertainepisodes.
promocodeorvanityURL.Otherbrandsareclassified
Forpartsofthisanalysis,wereliedonMagellanAI’saseitherbrandawarenessortune-in.
proprietarymodeltoestimateadvertisingspend.Our
Podcastsadvertisingonotherpodcastswereexcluded
modelincorporatesfactorsincluding:fromouranalysis,exceptwherenoted.
•Thenumberofadsandvariationinadloaddetected
Formoreinformationaboutourmethodology,please
foragivenepisodeemailresearch@magellan.ai.
•Ourestimatesforthenumberofdownloadsforeach
episode
•CPMasreportedonselectmediakitsandestimated
basedonpopularity


AllContentCopyright©MagellanAI•CONFIDENTIAL5
Keyfindings

Y/YspendRepeattop-10spendersNewbrands
+22%7o