销售人员使用生成式AI趋势报告（英）-10页-豆柴文库

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SALESFORCERESEARCHTRENDSINGENERATIVEAIFORSALES1
SALESFORCERESEARCHTRENDSINGENERATIVEAIFORSALES2

ResearchMethodology

Salesforceconductedasurveyon
generativeAIinpartnershipwithYouGov
fromMay18–25,2023.Itincludedmore
than4,135full-timeemployeesacross
sales,service,marketing,andcommerce.

Thedatainthisguidereflectsresponses
from1,036full-timesalesprofessionals,
representingcompaniesofavarietyof
sizesandsectorsintheUnitedStates,
UnitedKingdom,andAustralia.Thesurvey
tookplaceonline.Thefigureshavebeen
weightedandarerepresentativeofallU.S.,
U.K.,andAustralianfull-timeemployees
overtheageof18.


1,036salesprofessionalsfrom3countries



SALESFORCERESEARCHTRENDSINGENERATIVEAIFORSALES3

TableofContents

Foreword04

01|GenerativeAIisHelpingTeamsSellFasterandMore05

02|SalesTeamsFeelUnpreparedforGenerativeAI06

03|BuildingTrust:SellersWantOversightandSecureData07

04|BuildingSkills:SellersWantTrainingandOpportunities08

MoreAIResourcesforSalesTeams09
SALESFORCERESEARCHTRENDSINGENERATIVEAIFORSALES4

ForewordYou’veprobablyheardalotaboutgenerativeAIbynow.
You’veprobablyeventriedusingitforbasictaskslikewriting
emails,onlytogetbackgenericcopywithquestionableaccuracy.
Notveryrevolutionary.

ImagineusinggenerativeAIthatpullsnotjustfrompublic
databases,butfromcustomerdatayoucantrust.Thistoolcansee
thatacustomerjustbrowsedyourwebsiteandlaunchedanew
product.Thenitcancreateasalesstrategyforyourteamthat’sso
relevantandpersonal,itmakesjuniorsellersas
effectiveastopreps.

Nowthat’sagamechanger.AtSalesforce,we’vemadethis
dreampossible.WeseegenerativeAIasthetechnologyofour
lifetime.Andwewanttohelpyoudifferentiateyourselfandyour
companybysupersizingyourskillswithgenerativeAI.

Here’show.ThefirstwaveofgenerativeAIwillcomeoverthe
nextyearortwo.Duringthisfirstpartoftheinnovationcycle,the
advantagewillgototheearlyadopters.Myadvice?Getinnovative,
actwithurgency,anduseit.
JenniferLagalyThen,therewillbeasecondwaveofgenerativeAI,asitsuse
becomeswidespreadandsustainable.That’swhentheadvantage
EVP,Sal