2024年B2B内容使用和需求报告（英）-38页-豆柴文库

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2024
STATEOFB2B
CONTENT
CONSUMPTION
&DEMAND
REPORT

2024StateofB2BContentConsumptionandDemandReportforMarketersNetLine

TABLEOF
2
CONTENTS

INTRODUCTIONTOTHERESEARCH..........................3

EXECUTIVESUMMARY...............................5

APPLYINGTHELEARNINGSFROMTHISREPORT....................6

TOTALREGISTRATIONS...............................7

THECONSUMPTIONGAP..............................8

THETITANSOFTECH...............................11

BYJOBLEVEL...................................16

BYCOMPANYSIZE.................................17

CHECKINGINONTHEC-SUITE...........................18

AI:ABSOLUTELYINTERESTED............................20

ANALYZINGYOURTARGETBUYERS.........................21

INTENTFINDINGS.................................22

THERELATIONSHIPBETWEENTHEBUYER’SJOURNEYANDCONTENTFORMAT......26

FORMATFINDINGS................................28.

CONSUMPTIONPROBABILITYANDPURCHASEINTENT.................31

WRAPPINGUPAYEAROFCONSUMPTION......................37

ABOUTNETLINE.................................38
NetLine2024StateofB2BContentConsumptionandDemandReportforMarketers

INTRODUCTIONTO
3
THERESEARCH

Welcometoour8thannualStateofB2BContentConsumption
andDemandReport.

Beforeyoureadon,thereisakeydistinctiontocalloutthatsets
thisreportapartfromotherindustrystudies:Thisreportisnota
summaryofsurveyfindings.

WhenwesaywehaveinsightsintowhatB2Bprofessionals
actuallywantandneed,wemeanit.

Thisyear,we’resharingrealuserinsightsfrom6.2million
first-partycontentregistrations—revealingthetrueneedsand
intentionsofB2Bbuyerseverywhere.

Wecannotwaittohearwhichstatsandinsightsyoufindmost
impactful.

Shareyourbreakthroughmomentswith#ImaDataMarketer.

Cheers,
DavidFortino
ChiefStrategyOfficer,NetLine
2023StateofB2BContentConsumptionandDemandReportforMarketersNetLine


4

INSIGHTSFROM
6.2MILLION
FULLY-PERMISSIONED,
FIRST-PARTYLEADS.
NetLine2024StateofB2BContentConsumptionandDemandReportforMarketers


EXECUTIVEKeyfindingsSUMMARYthatshapedtheyear:
5
•Despiteth