2024年全球消费者展望报告-英-34页-豆柴文库

您所在位置：网站首页 / 2024年全球消费者展望报告-英-34页.pdf / 文档详情

免费试读已结束，剩余 30 页请下载文档后查看

10 金币

下载文档

/ 35

下载提示

如果您无法下载资料，请参考说明：

1、部分资料下载需要金币，请确保您的账户上有足够的金币

2、已购买过的文档，再次下载不重复扣费

3、资料包下载后请先用软件解压，在使用对应软件打开

文本预览

NIQ2024
ConsumerOutlook

Navigatingthe2024pressurepointstogrowth

NIQThoughtLeadership
January2024


©2024NielsenConsumerLLC.AllRightsReserved.©2024NielsenConsumerLLC.AllRightsReserved.
Headinginto2024,
Thestateofconsumersispressured


•Consumershavebeentested
inmorewaysthanoneoverthe
pastyearandbeyond.Uneasy

•Resilienceisemergingthrough
changeasconsumersshiftsurvival
tacticsintolong-termbehavioral
shifts.Resilient

•Thisyear,expect:
continuedpolarizationbetweenthe
financiallyinsulatedandinsecure
andarenewedfocusonplanning
forproactivehealth&retirement.Futurefocused


©2024NielsenConsumerLLC.AllRightsReserved.2
Risingcostsoflivingremaintopofmindforconsumers
Concernsaboutgeo-politicalcrisisclimbtotheforefrontthisyear

Top10concernsamongglobalconsumers

Rankingchange
vs.Mid2023
1Risingfoodprices36%=same
2Increasingutilities19%=same
3Economicdownturn17%=same
4Globalconflict/crisisescalation13%was#11
5Globalwarming/environment12%=same
6Increasedhousingcosts11%was#4

7Personalwelfare/happiness10%was#10

8Abilitytoprovidebasicsforfamily10%was#7

9Jobsecurity10%was#6

10Risingfuel/transportationcosts9%was#8


Source:NIQ2024ConsumerOutlookvsMid-Year2023Survey,Global

©2024NielsenConsumerLLC.AllRightsReserved.3
Polarizedfinancialsituationsremain
34%ofconsumersfeelworseoff,butlesssothanayearago

Consumerfinancialposition
Sentimentyear-over-year(%respondents)

39%

37%

34%34%


29%
28%

26%
25%

Mid2022Jan2023Mid2023Jan2024
WorseOffBetterOff


Source:NIQConsumerOutlook2024,Global
Q:Comparedtoayearago,isyourhouseholdbetterofforworseofffinancially

©2024NielsenConsumerLLC.AllRightsReserved.4
Consumerscan’tescapethecost-of-livingcrisis
Causesofworseningfinancialsituationsamongconsumers

Ofthe34%ofconsumerswhoareworseoffthisyear…
77%
Increasedcostsofliving
78%
77%41%
74%Economicslowdown32%
Jobinsecurity/loss

42%
41%32%
39%31%
30%
63%

31%26%
Mid2022Jan2023Mid2023Jan2024
Mid2022Jan2023Mid2023Jan2024
Mid2022Jan2023Mid2023Jan2024


Source:NIQConsumerOutlook2024,Global

©2024Ni