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Logistics
25


2024TheannualreportonthemostvaluableandstrongestLogisticsbrands
July2024
Contents

AboutBrandFinance3
Foreword4
DavidHaigh,Chairman&CEO,BrandFinance

RankingAnalysis7
BrandValueRanking(USDm)17
BrandSpotlights18
JINGDONGLogistics19

Methodology22
OurServices28


©2024Allrightsreserved.BrandFinancePlc.

BrandFinanceLogistics252024brandirectory.com/logistics 2
Bridgingthegapbetween
MarketingandFinance
BrandFinancewassetupin1996with
Abouttheaimof'bridgingthegapbetween
marketingandfnance'.Formorethan25
BrandFinanceyears,wehavehelpedcompaniesand
organisationsofalltypestoconnect
theirbrandstothebottomline.

Quantifyingthefnancial
valueofbrands
Weputthousandsoftheworld’sbiggest
brandstothetesteveryyear.Ranking
brandsacrossallsectorsandcountries,
wepublishover100reportsannually.

Uniquecombination
Theworld'sofexpertise
leadingbrandOurteamshaveexperience
acrossawiderangeofdisciplines
frommarketingandmarketresearch,
valuationtobrandstrategyandvisualidentity,
consultancytotaxandaccounting.
Pridingourselves
ontechnicalcredibility
Forbusinessenquiries,pleasecontact:
RichardHaighBrandFinance,acharteredaccountancy
ManagingDirectorfrmregulatedbytheInstituteof
rd.haigh@brandfinance.com
CharteredAccountantsinEnglandand
Formediaenquiries,pleasecontact:Wales,isthefrstbrandvaluation
GayathriSaravanaKumarconsultancytojointheInternational
GlobalPressEnquiresValuationStandardsCouncil.Ourexperts
g.saravanakumar@brandfinance.comcraftedstandards(ISO10668andISO
20671)andourmethodology,certifedby
Forallotherenquiries:
AustrianStandards,isofciallyapproved
enquiries@brandfnance.com
+442073899400bytheMarketingAccountability
www.brandfnance.comStandardsBoard.
Foreword


Brandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhow
itcontributestotheoverallvalueofthecompany.Thisimportantunderstanding
caninformdecision-makingrelatedtomarketingandbrandingefforts,aswellas
provideabenchmarkforfutureperformance.Itcanalsobeusedtohelpattract
investorsandsecurefinancing,asastrongbrandcan