2024年非洲品牌200强（英）-44页-豆柴文库

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Africa
200


2024TheannualreportonthemostvaluableandstrongestAfricanbrands
May2024
Contents

AboutBrandFinance3
Foreword4
DavidHaigh,Chairman&CEO,BrandFinance

RankingAnalysis7
BrandValueRanking(USDm)18
BrandSpotlights22

EquityBank23
InterviewwithDr.JamesMwangi,
CBSGroupManagingDirector&CEO

StandardBank26
InterviewwithDianaSpringer,
ExecutiveHead,BrandandMarketing

Methodology29
OurServices35


©2024Allrightsreserved.BrandFinancePlc.

BrandFinanceAfrica2002024brandirectory.com/africa 2
Bridgingthegapbetween
MarketingandFinance
BrandFinancewassetupin1996with
Abouttheaimof'bridgingthegapbetween
marketingandfnance'.Formorethan25
BrandFinanceyears,wehavehelpedcompaniesand
organisationsofalltypestoconnect
theirbrandstothebottomline.

Quantifyingthefnancial
valueofbrands
Weputthousandsoftheworld’sbiggest
brandstothetesteveryyear.Ranking
brandsacrossallsectorsandcountries,
wepublishover100reportsannually.

Uniquecombination
Theworld'sofexpertise
leadingbrandOurteamshaveexperience
acrossawiderangeofdisciplines
frommarketingandmarketresearch,
valuationtobrandstrategyandvisualidentity,
consultancy.totaxandaccounting.
Pridingourselves
ontechnicalcredibility
Forbusinessenquiries,pleasecontact:
RichardHaighBrandFinance,acharteredaccountancy
ManagingDirectorfrmregulatedbytheInstituteof
rd.haigh@brandfinance.com
CharteredAccountantsinEnglandand
Formediaenquiries,pleasecontact:Wales,isthefrstbrandvaluation
PennyErrickerconsultancytojointheInternational
GlobalPressEnquiresValuationStandardsCouncil.Ourexperts
p.erricker@brandfinance.comcraftedstandards(ISO10668andISO
20671)andourmethodology,certifedby
Forallotherenquiries:
AustrianStandards,isofciallyapproved
enquiries@brandfnance.com
+442073899400bytheMarketingAccountability
www.brandfnance.comStandardsBoard.
Foreword


Brandvaluationhelpscompaniesunderstandthevalueoftheirbrandandhow
itcontributestotheoverallvalueofthecompany.Thisimportantunderstanding
caninformdecision-makingrelatedtomarketingandbrandingefforts,aswellas
provid