商务英语BEC情景口语对话.docx

商务英语BEC情景口语对话

A:Thedemographicreportsarein...Fromthelooksofit,we’regoingtohavetore-evaluatesomeofthecontentforourpromotionaleventsindifferentvenues. B:Why,what’sthelowdown? A:Accordingtothereport,ourBostoncrowdisquitedifferentmake-upfromourChicagofolks.OurBostonconsumersaremostlyfrommid-leveltoupper-classincomelevels,universtityorpostgraduates,marriednochildren,whitecollar...Youknowthekind.Chicagoontheotherhandismostlymidtolowincomelevels,singleparenthomes,bluecollar...Ithinkwe’retalkingabouttwototallydifferenttargetgroups. B:Ihavenoideatherewasthatgreatofdeviationbetweenthetwovenues…Tomakeourproductssell,wehavetotakethetargetaudienceintoaccount. A:Nokidding.We’vegottocomeupwithtwocompletelydifferentsalespitchestosuittheneedsofeachgroups. 人口统计报告已经出来了…从结果来看,我们要对一些不同指定地点的促销活动内容进行重新评估. 为什么?事实真相是什么? 根据报告内容,从我们的顾客群体来看,波士顿与芝加哥大不相同.波士顿的.顾客大多是中上等收入,大学或研究毕业生,已婚没有孩子,白领阶层…就是你了解的那种人.而芝加哥的顾客大多是中下收入水平,单亲家庭,蓝领阶层…我认为他们是两种完全不同商务目标群. 我不知道这两个地区有这么大差别..为了卖好我们的产品,我们一定要把目标消费者考虑进去. 不开玩笑.我们一定要想出两套完全不同的推销方式以适应各个群体的需要. Lowdown:内幕,真相 Givemethelowdownonthenewmanager.告诉我那新经理的底细.Make-up:thedifferentthings,people,etc.thatcombinetoformsomething;thewayinwhichtheycombine组成成分;构成方式 themake-upofaTVaudience电视观众的构成 thepagemake-upofatext(=thewayinwhichthewordsandpicturesarearrangedonapage)文本的版面设计 deviation:theactofmovingawayfromwhatisnormaloracceptable;adifferencefromwhatisexpectedoracceptable背离;偏离;违背 deviationfromthepreviouslyacceptednorms违背事先接受的准则 sexualdeviation性偏离 adeviationfromtheplan违背计划 takeaccountofsomething;takesomethingintoaccount:toconsiderparticularfacts,circumstances,etc.whenmakingadecisionaboutsomething考虑到;顾及 Thecompanytakesaccountofenvironmentalissueswhereverpossible.只要有可能,这家公司总是尽量考虑到环境问题. Courseworkistakenintoaccountaswellasexamresults.除考试结果外,课程作业也要计入成绩. Thedefendantaskedforanumberofotheroffencestobetakenintoaccount.被告要求考虑其他一些罪行. Pitch:talkorargumentsusedbyapersontryingtosellthingsorpersuadepeopletodosomething推销的话;说教;宣传论点 anaggressivesalespitch强人所难的推销行话 thecandidate’scampaignpitch候选人的竞选宣